Drip Too Hard
76% of Gen Z men prefer the scent of AXE to Chanel. I never would have guessed that? So AXE wanted to let everyone know that they’re the Fine Fragrance G.O.A.T. We made a Body Spray spot, a Body Wash spot, and then a series of social :06s that were all chromatic, bright CGI pieces, pulling elements from our spots.
Production: Mike Diva // Lord Danger
Editorial: Lawrence Young // Cosmo Street
VFX/Color/Finish: Platige Image
Audio: Ben Tomastik // Lime Sound
Role: Producer // The Martin Agency
Winter 2023
