“It doesn’t matter how you pass on the love of the game, only that you do.”
With that in mind, Chevrolet worked with one of the world’s largest sports franchises, Manchester United, to create the Pass It On Campaign. We shot vignettes, as both video and stills, showing people passing their love of soccer on to their kids, their friends, and their families. Half of this video was shot on Alexa, and the other half was on 8mm, Hi8, and Super 8 film. This spot was picked up for a Global Retail Broadcast campaign, as well as pushed out through digital and social channels.
Production: Bram Coppens // Slim Pictures
Offline: Jim Haygood // Union Editorial
Color: Stefan Sonnenfeld // Company 3
Finish: Arsenal Creative
Music: Yessian
Role: Producer // Commonwealth
Fall 2019
2020 Clio Sports Award Winner
Bronze: Direction // Shortlist: Cinematography
